Hundreds of Integrations Feeding a Unified Customer Profile

Location-based app automation and marketing

• Supports data-driven analytics by combining CRM integrations and predictive app analytics into one place, so marketers can track app engagement based on pageviews, video playbooks, category clicked, or lifecycle status
• Tracks new users and user acquisition campaigns across web, mobile, and SMS so marketers can analyze event postbacks and target push or in-app campaigns to custom user segments
• Enables “prediction creation” so marketers can predict churn or conversion based on specific events
• Remarkets and deploys A/B tested in-app, push, or email campaigns to targeted audiences based on location, so marketers can send custom messages as customers near your “geofence” or location area

Dreamdata – B2B Revenue Automation Platform

• Account-based, multi-touch attribution modelling. Dreamdata runs every recorded touch through customisable attribution models – across and between pipeline stages.
• End-to-end B2B customer journey mapping. The Customer Journey Mapping gives you unprecedented insight into every touch of every customer journey; from anonymous visitor to paying customer.
• Connects your ads and content to revenue and pipeline. Dreamdata enables you to identify your best-performing ads, channels and pages to understand the ROI of your paid and organic efforts.
• Analytics on your revenue data. See which role each channel plays in revenue generation and when with Dreamdata’s Revenue Analytics.
• Integrates with your go-to-market tech stack. Dreamdata is built for multi-tech stack businesses, offering integrations with marketing automation, ads, customer support tools.
• Free access to all your data. Your data models on the data platform are always accessible in your data warehouse.
• Activate your data in your go-to-market point solutions. Dreamdata essentially closes the loop by automatically feeding data, such as offline conversions or intent and lead scoring data, back to ad platforms and CRM. Helping revenue marketers further automate their operations.
• Uncover hidden demand, anywhere. By collecting engagement data from key sources, Dreamdata’s latest feature, Reveal, enables you to engage with all your ICPs who are actively browsing your website, engaging with your LinkedIn ads or comparing you on G2.

Great partnerships grow your business

• Discover & Recruit – Discover new partners from a universe of millions across the world and recruit them with automated nurture campaigns.
• Contract & Pay – Contract and negotiate terms and credit them for the value they drive.
• Track – Track the traffic your partners drive on all your properties, across any device.
• Engage – Engage and train partners to get them productive quickly.
• Optimize – Get deep insights and take action to keep your most productive partners motivated.
• Protect & Monitor – Protect your program from bad actors seeking to defraud your program.

Connect databases and create beautiful visualizations

• Customizes SQL data into bar charts, line charts, sparkline charts, scatter charts, area charts, and bubble charts for at-a-glance data analysis
• “Editron SQL Editor” allows businesses to query revision history, has autocomplete, formatting, and universal syntax
• Stores reusable SQL snippets to enable code pulls from a data library with a few clicks
• Supports drag-and-drop dashboard builder to enable category sorting into columns, rows, values, and filters
• Supports drag-and-drop dashboard builder to enable category sorting into columns, rows, values, and filters
• Automates email alerts when query results differ from predefined values, so businesses can be alerted about data changes

Browser-based SQL query interface

• Connects to data sources using web-based SQL platform so teams can track and consolidate custom queries
• Organizes snippets based on tables like category, date, event, listing, sales, users, venue, or views
• Enables CSV or TXT file exports, so teams can merge data into third-party integrations easily
• Supports drag-and-drop dashboard builder to enable category sorting into columns, rows, values, and filters
• Supports browser-based queries and allows teams to set visibility access to provide or deny access to team members and clients
• Secures data using SSL/TLS transfers and enabling one-way password encryption, temporary caches, and encrypted database credentials

Cloud-based data analytics

• Integrates directly with third-party databases like Google Analytics, Google BigQuery, Amazon Redshift, CSV files, and more
• Turns data into customizable charts and visualizations so businesses can automatically identify trends, patterns, and outliers
• Filters data based on either built-in or custom conditions
• Includes SQL editor so businesses can interact and pull information from their databases directly
• Forecasts growth and trends with “layering”

Ad analytics and placement

• Supports mobile-first retargeting solutions by pulling online and offline data
• Develops pinpointed audiences based on location and profile segments
• “Video Lightbox” feature supports HD video and full-screen expanded ads
• Features a programmatic advertising marketplace so publishers can access 230+ buyer portfolios and identify new ad network relationships
• Analyzes app monetization by integrating with 20+ data partners, allowing advertisers to access computed insights via a reporting dashboard

Customer relationship magic

Powerful, flexible and data-driven, Attio makes it easy to build the exact CRM your business needs.

• Generate Attio User and Workspace records when customers interact with your product
• Define and write to custom attributes
• Search, filter and report on those from Attio
• Build powerful automations

Business intelligence APIs for prospecting

• Enriches audiences by pulling information from emails or domains and sorting and segmenting lists based on more than 85 data points like company size, technology used, job title, or location
• Finds verified emails for buyers by searching more than 20M companies using advanced search criteria like industry, products used, social media pages, roles, or company type
• Connects with Gmail to search for companies or people
• Develops company profiles based on anonymous site traffic and enriches with data like total money raised, employee count, or location

Real time geolocation data for apps and non-apps

• Get real-time, contextualized data on users so you can serve them better.
• Know when a user is afar, close by, have entered or exited your store or premise. Get live ETA status.
• Advanced, proprietary technology with 20X accuracy over native (iOS and Android) solutions.
• 100% software-based. No beacons needed.

The Actable Predictive Suite is a purpose-built application to help companies unlock the value of their 1st party customer data

• Identify new users likely to convert
• Mitigate churn among existing customers
• Help create repeat purchases from existing customers
• Provide relevant product recommendations.

Web and mobile behavior analytics

• Provides heatmaps so marketers can visualize clicks, taps, and scrolling and supports conversion funnels to uncover dropoff on key pages or forms
• Enables popup polls to target segments based on time or event
• Provides responsive surveys to help collect customer insights after key events like conversion or cart abandonment
• Enables user testing so marketers can create custom messages and target specific users for one-on-one testing

User behavior heatmap

• Provides a heatmap picture so marketers can see where people clicked and how far down the page people scrolled
• Segments site clicks based on referral source and search times, so marketers can optimize page elements
• Creates an overlay report to uncover number of clicks per page element

User action recorder

• Records sessions so marketers can see where users clicked, scrolled, swiped, or pressed and provides details on session length, starting page, and IP addresses
• Filters users based on attributes like sessions started by new visitors, navigation page, or visit duration to funnel data
• Provides dropoff data based on specific goals like signups or purchases, allowing marketers to track session dropoff and optimize pages
• Uses JavaScript tagging API so marketers annotate screen captures and use code to find users with specific email addresses or filter against specific information
• Provides heatmap visualization to discover which button users click on, which image or text users tried to click on, and find out where users scrolled and which content was effective

Add Mouseflow to your website through Segment and reap the benefits of any customer data you are already taking advantage of across your stack.

• Visualize every detail of your website visitors’ interaction by replaying their sessions, analyzing 6 types of automatically generated heatmaps, funnels and form analytics.
• Benchmark your website performance against industry benchmarks, including our proprietary Friction Score, to create the best experience for your visitors.
• Advanced filtering for more in-depth understanding and more accurate insights.
• Enterprise-grade security, dedicated US and EU servers, GDPR, CCPA and LGDP compliance.

Notify users over email, SMS, push and messaging apps, with one API.

• Send notifications to your customers over email, SMS, mobile push, and messaging apps (including Slack and Microsoft Teams) using Segment Events.
• Easily design notifications that look great on every device and every communication channel. Create your content with our visual editor, or add custom code to make it fully your own.
• Reach customers on the right channels at the right time. Our powerful orchestration engine combines their preferences with your business logic.
• Robust REST API to programmatically update your branding, build targeted lists, manage user preferences, fetch notification status, and more.

LiveLike offers an audience engagement suite that enables deeper fan engagement, increased retention rates, and new monetization opportunities through customized, interactive experiences.

• Create interactive experiences using polls, trivia quizzes, cheer meters, emoji sliders, and ask me anything widgets
• Use informative widgets like alerts, deals, and social embeds to keep users informed and engaged
• Organize watch parties with live chats
• Incentivize users with rewards and loyalty tools like points, leaderboards and badges
• Collect proprietary zero and first-party data on usage and user behavior
• Fully customizable features to match your brand and sponsor’s look and feel

Live support chat software

• Integrates with Hubspot, Zendesk, Salesforce, and more than 100 third-party platforms
• Provides customizable chats so teams can personalize messages, app colors, dynamic forms, and pre-filled messages supporting on-brand communications
• Enables unlimited SMS-to-chat feature so customers can send team messages via SMS and receive responses via SnapEngage’s chat portal
• Generates real-time in-app reports on agent performance and visitor behavior while also providing chat transcripts and audit logs

Snapboard is a no-code dashboard and admin tool. Pull in your data and use it to create the tools you need to be more productive with your work.

• Create dashboards and internal tools with your analytics and customer data.
• Drag and drop components (inputs, sliders, tables, charts, forms, todos, calendars, gallery, etc) to create the tools you need.
• Auto-create a board for every customer, event type, or time period so you can drill into the detail of your analytics data.
• View, filter, sort and group your data all without code to get just the view/insight you need – and then save it as a chart, table, list on your board.
• Never miss an insight, get your boards delivered directly to your inbox every day.

Connecting FunnelFox to Segment enables you to include website and product events into your sales funnel.

• Sort the basics of sales operations in just a few clicks
• Integrate your sales and marketing tools to eliminate data silos
• Get accurate CRM data to systematically improve your sales performance
• Free your sales team from data entry so they can sell more
• Be well prepared to scale your sales team as your company grows

Automated phone call follow-ups

• Automatically call your sales team when a new lead comes in and get them on the phone in less than 30 seconds
• Route your leads intelligently based on schedule, location, or custom traits
• Retry both agents and leads automatically to get everyone on the phone faster
• Record calls, track your results and close the loop on your web analytics data

App performance management

• Monitors mobile or web application performance so app providers can identify slow page load times
• Collects real-time information like page views, user details
• Helps create visualizations of browser and application performance
• Tracks app crashes so you can see which line of code is causing Node.js and JavaScript errors
• Provides detailed error reports outlining stack traces, URL information, user information, tags, and custom data

Multi-touch attribution modeling

• Uses multi-touch attribution models to accurately spread credit across ad platforms, social channels and content marketing
• Automatically Tracks Advertising Spend: pulls in campaign spending from Facebook and Adwords to compare performance
• Drills down to individual users and events: see real customers with rich histories, not just numbers on a spreadsheet

Referral & Loyalty Program Software

• Seamlessly integrate, launch and optimize your loyalty and referral program through your Segment dashboard
• Encourage your customers to refer friends to your brand through customizable referral widgets and emails
• Run A/B tests of creative, copy, and reward structure for your referral program
• Track and attribute referral and loyalty event data, including shares, clicks, rewards and purchase events
• Measure program and campaign performance across your conversion funnel
• Automate the reward fulfillment process
• Incorporate referral and loyalty into your customer journeys by integrating your CDP, email and SMS platforms, and more

Ecommerce referral tracking

• Build customizable Refer-a-Friend programs: customize who the campaign targets, how it looks, who is rewarded, and how they are rewarded.
• Track site purchases and customer shares to reward advocates and friends only when they meet defined campaign criteria.
• Test offers to maximize referral program performance. A/B test your design, copy, and user flows.
• Analyze every step of your conversion funnel; from shares to clicks to site visits to purchases.

• Enables referral, affiliate, influence, and advocate programs by searching and finding potential ambassadors
• Supports customizable multi-campaign functions so marketers can segment user enrollment across campaigns
• A/B tests communication so marketers can develop effective copy and place copy near specific on-page elements
• Deploys ambassador experiences to global native mobile apps and supports REST API so marketers can deliver on-brand messages

Data Warehouse

• Dive deeper than traditional analytics tools by querying raw data with SQL
• Analyze all your web, mobile, and other data sources together in a single place
• Send your data off to hundreds of tools with one code implementation

Storage Destination

Segment Data Lakes provides a turnkey customer data lake in your AWS infrastructure using EMR clusters to power Data Analytics and Data Science workloads.

Segment makes it easy to set up Google Cloud Storage.

Our Google Cloud Storage copies files to your Google Cloud Storage Bucket. You can find instructions on our docs page for configuring access for Segment to upload files to your bucket.

Delight your users and eliminate UX friction with CommandBar: an intelligent layer that wraps around your product to give your users magic search, onboarding nudges, Questlists, access to help center content, and more.

• Give your users a searchable index of your app’s features and content to learn your app and find anything
• Onboard users with Questlists and nudge them to take the right action at the right time based on their profile and in-app context
• Direct user intent and usage data to Segment and other tools for in-depth analysis
• Send CommandBar search and nudge events to your analytics tools, enabling you to enrich user data profiles with CommandBar usage data that uniquely reveals user intent through search logs

Customer survey analytics

• Triggers custom exit surveys to visitors before they leave your site, once they abandon a cart, or after they download a PDF or fill out a form
• Enables “skip logic” so customer surveys can automate relevant follow up questions based on customer answers
• Houses a question library so support teams can review and deploy or adjust predefined questions based on best practices
• Supports custom logos and colors so teams can custom brand their surveys

Customer Insights Management

The future of your company is your customer. Through a new framework of Customer Insights Management, Iterate is putting customer insights at the center of your business, making them accessible and actionable across teams so that every decision can be customer-obsessed.

• Deploy surveys across all platforms: Mobile, Web, Email, and Link
• In-context surveys allow your users to fill out the survey directly in your App or Website without ever leaving the experience
• Analyze responses in real-time with rich dashboards
• Integrate with marketing applications to make insights actionable (Braze, Iterable, MoEngage, etc)

Get reviews from your customers

• Automation: Work smarter, not harder. Trustpilot automatically triggers an email to your customers after every purchase so you’ll continually have up-to-date reviews for your business.
• Reminders: Sometimes we all forget. Email reminders give a friendly bump to your email invitation and generate an additional 33% more reviews for your business.
• Verified Reviews: Get that Google Seller Rating. Reviews that come through Trustpilot review collection tools are verified, and count toward your Google Seller Rating. Seller Ratings generate stars for your Adwords, and according to Google’s blog, can increase click-through-rates by 10% on average.

Multichannel user engagement

• Supports real-time segments based on user attributes and behavior across website, mobile apps and campaigns
• Sends customized email, push, in-app, web, SMS, and web push messages to segmented visitors based on location, URL, referral websites, cookies, and time spent
• Provides “user journey” mapping so teams can drag-and-drop criteria into custom workflows to trigger targeted messages to customers based on lifecycle status
• Offers personalized notification builder so teams can develop and target multichannel notifications tracks
• Provides detailed reports so teams can monitor open rates, click rates, etc. on cross-channel campaigns

WalkMe’s Digital Adoption Platform provides guidance, engagement, insights and automation to users.

• The world’s first Digital Adoption Platform (DAP) which accelerates digital transformation across an entire software stack using analytics insights, in-app guidance, user segmented engagement and automation tools
• Drive user satisfaction by leveraging a comprehensive user adoption analytics suite and where users struggle to adopt processes and features
• Build in-app experiences using code-free editor to drive adoption , improving conversion, retention, and maximizing your software ROI
• Guide users through complex business processes that span multiple platforms to ensure they easily adapt to process changes, migrations, or software updates
• Automate repetitive processes to improve productivity, reduce tedious tasks and shorten any user journey

FunnelEnvy helps marketers optimize revenue by delivering personalized experiences and offers for every customer across their unique journey.

• Common sense, personalized website experiences for your customers that you can act on quickly and increase conversions & revenue
• Predictive campaigns that automatically deliver the highest value experience on a 1:1 basis
• Optimize across the entire revenue journey with onsite, down funnel and recurring revenue goals
• Website and cross channel (chat, retargeting) integration
• Unify behavioral, 1st party and 3rd party data into consistent account and individual profiles
• Visual campaign editor, propensity reporting and A/B testing capabilities built for growth marketers

World’s first instant human hologram messaging system.

• Instantly create human hologram messages
• Schedule them to be delivered to mobile devices as push notifications
• Create Holo-capsules and target pull messages to web-pages
• A/B testing tools to help in better messaging
• Segmentation to enable better message targeting
• Elaborate reporting that gives you better control
• Message stock for picking up from pre-built holograms

• Embed Vimeo’s video player into your site to showcase your video content
• Automatically collect Vimeo video analytics data using Segment’s plugin
• Send your video data to tools for analytics like Youbora and Parse.ly with just a few clicks
• Analyze which videos drive down-funnel engagement, retention, and revenue by combining video data with other website interactions
• (Vimeo is available as a plugin for Javascript sources in Segment.)

Content analytics and intelligence

• Provides real-time and historical data on key audience metrics like new users, user device, user distribution, and AMP visitors
• Allows publishers to filter audiences based on constraints like user location, referral source, and visitor type
• Integrates with CrowdTangle to gather offsite social features, so publishers can view data even when users are on third-party social sites
• Automatically flags trends and benchmarks while allowing publishers to track top pages, scroll depth, author and article-specific performance, unique page views, and more

Cloud Data Warehouse

• Dive deeper than traditional analytics tools by querying raw data with SQL
• Analyze all your web, mobile, and other data sources together in a single place
• Send your data off to hundreds of tools with one code implementation

Cloud Data Warehouse

• Dive deeper than traditional analytics tools by querying raw data with SQL
• Analyze all your web, mobile, and other data sources together in a single place
• Send your data off to hundreds of tools with one code implementation

CustomFit.ai is an ‘App Experience Engine’ for B2C apps where you can effortlessly craft hyper-personalized app experiences & intelligent alternative user journeys to a user or segment of users with no code.

• Drive market reach & app usability
• Avoid user dropouts & cart abandonment
• Remotely control your app with real-time updates.
• Give Product, Marketing, Sales and Support Teams (non-technical teams) more control over the end user experience results and control over how customers experience your product and can manage them better.
• Have control over exposing new functionalities and features.
• Get deep analytics & micro insights about ongoing and past experiences and transfer them to any third-party analytics providers.

A project management tool built and designed for growth teams

• Increase team’s learning velocity, building habits to quickly discover ways to accelerate growth
• Focus on high impact opportunities, aligning the team to get breakout growth
• Build a company-wide growth culture, mobilizing your team around creating ideas, testing and learning
• Experiments integrates with a full suite of industry leading A/B testing, analytics and project management solutions and we continue to add new integrations regularly.

Mobile A/B testing

• Supports WYSIWIG editor that enables A/B testing on layout, buttons, color, text, and copy so non-technical teams can roll out messages or features in stages
• Automates tests for network connectivity, logging, pricing, search algorithms, and search engine recommendations
• Updates instantly without needing App/Play store approval so teams can fix bugs and typos in real time
• Enables marketers to re-use dynamic variables in code without hand-coding
• Monitors events and supports funnel visualization so marketers can explore user lifecycles based on custom funnels

Customer Data and Experience Platform (CDXP)

• Customer Data Platform – collect and unify data from online or offline sources into the Single Customer View (a single source of truth for the whole platform).
• Data Enrichment through AI – target your customers based on their propensity to complete certain actions (e.g. purchase) or recommend a personalized selection of products.
• Omni-Channel Orchestration – email, web/mobile push, in-app messaging, WhatsApp, SMS, retargeting or connect to 3rd party solutions via webhooks or API.
• Web Optimization – easily change the content of your web or display personalized website overlays.

Experience optimization platform

• Client side personalization and experimentation platform that helps you let your good ideas take flight
• Simple to advanced testing: A/B test, multi-variation, multi-page, predictive and split
• Advanced audience segmentation with pre-built segments and custom data
• Easy to use for all levels of technical expertise
• WYSIWYG editor to create variations within seconds
• No-code widget library with +25 ready to use experiences