Hundreds of Integrations Feeding a Unified Customer Profile

Segment can help collect all your client-side data for A/B Smartly automatically with A/B Smartly’s SDK. Enable A/B Smartly in your Segment workspace to start tracking goals without touching the code in your application.

• Capture all customer interactions with your website or web app and make them available as goals and metrics on your experiments
• Unlimited segments let you understand how key audiences experience your product and help you debug your experiments results
• Use JavaScript errors and performance data as guardrail metrics so you can debug errors and page speed issues
• Send all the raw events in real time to S3, Redshift, BigQuery, or any other data store so you can do deep dives with Looker, Tableau or your preferred data visualization tool

A technology that turns data into insights.

• Find what you forgot to look for. Most analytics tools ask you to specify what you’re looking for, not Vespucci. Vespucci is designed around models that highlight for you the drivers of remarkable user behavior.
• Instead of keeping you guessing, Vespucci automates the formulation of hypotheses about your UX.
• Rely on our dynamic insights and stop spending hours looking at screen recordings or session replays.
• Vespucci helps you limit the data you need to collect, delivering an experience that fits Apple’s approach to privacy.

A/B testing and experimentation tool.

• Easy interface for A/B and multivariate experimentation across web and mobile web
• Similar workflow for iOS and Android mobile apps, although some experimental changes have to be identified before submission to app store
• “Stats Engine” interface shows experiment performance and statistical significance to make decisioning easy
• Custom segmentation allows targeting experiments and personalized content to specific regions, by cookie history, or other dimensions

Mobile optimization and App testing

Mobile optimization and App testing

Deliver targeted product experiences

LaunchDarkly is a feature management platform that empowers development teams to safely deliver, control, and measure their software through feature flags.

With LaunchDarkly, your teams can:

• Customize user experiences based on any attribute or combination of attributes with context-aware targeting.
• Grant the right users access to the right features based on customer tier (e.g, Premium v. Basic v. Free), local regulations, account-specific parameters, and more.
• Customize user experiences based on any attribute or combination of attributes with context-aware targeting.
• Vet features with small audiences in production before releasing to an entire user base.

Pricing infrastructure for internet businesses

• Record a user’s usage of the monetizable features in your product to gain insight and track entitlement of features – whether access-driven or metered
• Send user data to Kana in order to subscribe them to pricing plans and manage their entitlements and payments against these subscriptions
• Reduce the technical setup of Kana by using this no-code method of installation allowing anyone to get started immediately

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

• Cross-Channel Journey Orchestration: Personalize conversion and retention strategies via 14+ integrated channels on web, mobile web, and mobile app
• AI-led Product Recommendations: 1:1 product recommendations delivered on online and offline channels – to increase conversions and revenue
• Dynamic Personalization: Optimize experiences across channels with contextual content, coupon codes, surveys, notifications, and more
• Predictive Segmentation: User segmentation with AI that predicts future behavior and CLV based on historical actions, captured intents, preferences, and affinities

Multi-channel customer engagement

• Run campaigns over a broad selection of messaging channels
• Enrich user profiles in Segment with Leanplum engagement data
• Set up client-side or server-side data collection from Segment to Leanplum
• Connect Personas to Leanplum where they will be available as audiences to engage

Complete Marketing Automation

• Import your leads manually using a file or sync your Freshsales CRM in realtime
• Group your leads into a logical group of lists and behavior based segments
• Use Webforms to capture form submissions directly into the system
• Design your own emails with the help of visual drag and drop editor and send bulk emails to your leads. You can also send out text-based and HTML emails
• Automate your marketing journeys with powerful drag drop visual builder
• Track website conversions and understand the visitors’ behavior with Heatmaps, A/B testing, Session replay, Form analytics

API-first modern optimization platform

• Empower your website with personalization experiences and build better data-driven customer journeys to improve your lead generation, prospect quality and sales.
• Empower every team with personalization and create dynamic content personalization in just minutes.
• Rapidly build lighting-fast websites with personalized content journeys with our SDKs and plugins for modern frameworks, API-first CMS and services.
• Create perfect audiences and segments with multiple signals, intents, and unlimited traits.

Product optimization and feature flag management

• Feature control at the flip of a switch
• Risk-free deployment: set deployment intervals, or percentages, to automatically roll out your features
• Continuous delivery: Separate code deployments from feature releases
• Test in production: Easily see how your code performs using existing monitoring tools and adapt quickly
• Server-side experimentation: A/B testing for agile teams
• Enterprise-grade architecture: Speed, scale and reliability to the core

Leverage your existing conversion tracking infrastructure to measure the success of your website personalizations using Markettailor with Segment.

• Helps B2B marketers create personalized websites without code.
• Identify company visitors on your website and target each visitor with personalized content using firmographic, behavior, and CRM data.
• Create personalized website experiences for customer segments coming inbound as well as ABM campaigns as part of your sales outreach.
• Know which customer segments land on your site using Markettailor’s audience insights and recommendations.
• Find the best ideas for personalized content by following our Playbooks that keep improving thanks to our customers.

Industry Specific Advertising Technology Platform

• Track conversions on the IQM platform
• Create retargeted Audience
• Use retargeted Audience to target your Campaigns
• Track your Campaign performance in Reporting

TV attribution and measurement

• Innovid delivers a unified view of converged TV advertising through its cross-platform, TV measurement solution, InnovidXP.
• Driven by over one billion video impressions processed daily and powered by our global ad server, InnovidXP empowers thousands of advertisers to measure linear and CTV together—delivering a consistent, accurate analysis of ad delivery, performance and audience reach across devices and platforms, including many walled gardens.
• InnovidXP measures every form of TV advertising including audience demographics and attribution such as reach, frequency, unique and unduplicated reach and outcomes.
• The granularity of impression-based insights in the platform produces the metrics that matter to local, national and global advertisers, assessing audience reach, along with the immediate impact and longer-term effects of linear, CTV and converged TV campaigns.

Ad tracking and reporting

• Creates image pixel tag to track user action once they click on Google Ad
• Avoids cross-channel redundancy by using a single set of Floodlight tags
• Integrates directly with AdWords conversion tracking and Google Analytics to track activity across platforms

Predictive Analytics AI Platform

• Seamlessly captures user behavior on your website or mobile applications
• Automates processes including ad retargeting, real-time personalization, content recommendations, and more.
• AI finds the optimal path towards marketing goals
• Makes real-time predictions to serve your goals
• Allows you to monitor the performance of your goals
• Fast integration, with no data scientists required

Performance marketing

• Integrates with mobile and desktop data to track user metrics, platforms, devices, and user behavior
• Tracks digital marketing spend and monitors impressions, clicks, conversions, installs, and media usage
• Enables customizable domains, multiple tracking domains, and third-party domain masking
• Supports custom email templates so marketers can update custom affiliate terms and custom advertiser terms before marketing to custom segments
• Enables cookie and cookie-less pixel tracking so marketers can track postbacks and ad conversion data across channels

Automated marketing

• Deploys campaigns to users across SMS, web, email, and apps and triggers workflows based on customer behavior or completed events
• A/B tests triggered content so marketers can track and measure cross-channel campaigns
• Automates customer profiles by pulling and filtering real-time behavior data like catalog interactions, demographic, or category, so marketers don’t have to manually pull or segment users
• Triggers personalized email, mobile push, or SMS notifications using on-boarding, remarketing, or lifecycle triggers so users can find relevant products, receive birthday messages, or receive product or event reminders

Manage performance partnerships

• Track Every Partner and Channel – Track everything through a combination of Direct Linking, postbacks, or clickless methods for influencers.
• Attribute From Every Source: Connect your external data sources with Segment and get a complete attribution data for each campaign and partner.
• Unlock Partnership Performance – Manage and drive performance from every type of partnerships at scale: Affiliates, Influencers, In-App, Referrals, and Media Buying Channels.
• Actionable Analytics – Drill down into your performance data to compare performance by placement, city, device, etc.
• Discover Opportunities – Find and instantly connect to curated publisher partners through the EverXChange marketplace.

Advertising automation for in-house teams

• Automates social and mobile advertising with multichannel and cross-device placement, universal bidding, and optimization
• Simplifies ad performance reports by consolidating spend across campaign and publisher
• Identifies user’s best performing ads and channels cross-network
• Increases the speed of campaign execution (no waiting on third parties or repeating mundane clicks and tasks)

Keyword level attribution for Apple Search Ads.

• Use Kitemetrics to attribute iOS App Installs to Apple Search Ads keywords and associate them with In-App Purchases.
• Calculate average revenue per user at the keyword level.
• Automatically adjust bids based on revenue or a CPA goal.
• Manage and optimize Apple Search Ads campaigns.
• Translate campaigns with Machine Translation.
• Import Sales data from App Store Connect.
• Import Spend and reports from Apple Search Ads.

Ad conversion tracking, retargeting, and optimization

• Creates Javascript tag to track user actions once they click on or view an ad
• Records website conversions tied to your advertising campaigns, including content downloads, sign-ups, and purchases
• Enables in-depth campaign reporting with built-in analytics for metrics like conversion rate, return on ad spend, and cost per conversion
• Allows marketers to retarget users with ads on LinkedIn

Programmatic marketing and ad buying

• Supports omnichannel campaign management by unifying reports, audience data, and attribution insights into one place, so marketers can track ad performance
• Enables cookie-less and cookie-based tracking to monitor user behavior and identify prospective customers with lookalike feature and audience scoring
• Provides predictive bidding across devices so marketers can publish campaigns with high-performing providers like Google, IBM, AOL, and Yahoo
• Accesses publishing ecosystem with more than 180B ad impressions

Advertising measurement

• Track conversion events from mobile ad clickthroughs.

Programmatic advertising tool for publishers and buyers

• Automates bids based on machine learning algorithms studying available inventory, user behavior, and advertiser preferences in real-time
• Streamlines targeting tactics by enabling automatic bid decisions based on event and trigger data
• Gives buyers priority access to header bids before they’re released to third-party platforms like DoubleClick
• Provides 130 attribute metrics for each purchased impression to provide deep insights into ad performance over time

Pay-per-click search engine marketing

• Places cross-device product ads in front of Bing, Yahoo, and MSN customers
• Supports imported pay-per-click ad campaigns from third-party platforms like Google AdWords
• Can retarget ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing
• Allows marketers to track segmented audiences grouped by location, device, or event constraints

Easily sync identified Audiences and Computed Traits from Personas to Kevel’s UserDB.

• Sync Audiences from Personas to UserDB as Interests
• Sync Computed Traits from Personas to UserDB as Custom Properties
• Powerful User Targeting in Kevel powered by analysis from Personas

Evaluate all marketing channels, optimize budget allocation and increase revenue – simply with the help of AI

• Optimization suggestions and most accurate cross-channel marketing performance reporting, based on advanced machine learning.
• Customer journey analytics allows in-depth understanding of every marketing touchpoint’s impact in a particular journey.
• CLV Attribution to optimize marketing spend for long term Customer-Lifetime-Value.
• Cross-Channel TV Attribution to gain user-level insights on how TV ads interact with other marketing channels.
• Google Ads integration for holistic, cross-channel and unbiased bid-optimization.

Analyze the impact of your OOH campaign in your apps with AdQuick Segment integration

• Analyze the impact of your campaign on your digital channels.
• Compare against a control market.
• Calculate the lift in conversions for your goals.

Retargeting and prospecting advertising platform

• Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google
• Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement
• Offers prospecting tool so you can find and market to new audiences who match your current ones
• Allows for automation and high data portability

• Streamlines activation of end-to-end ad campaigns under Google Marketing Platform
• Supports audience uploads that can be used to target and exclude customers
• Automates bidding and optimization of display ads
• Surfaces insights and recommendations to optimize ad spend

Akita is a full-featured Customer Success Management platform that helps SaaS businesses nurture, retain and grow their customers.

• Track user behavior
• Create powerful Account and Contact segments
• Build automated Playbooks
• Set-up intelligent customer alerts
• Assemble customized dashboards

Amberflo destination enables Segment users to ingest any incoming Segment event as a meter in Amberflo. As a result, users can fully benefit from all Amberflo features: cloud metering, real-time usage data ingestion and views, and billing controls.

• Metering: Meter any infrastructure, platform, application, custom resource, event, or feature in real time. We provide an end-to-end usage and consumption data infrastructure that serves as the system of record and single source of truth.
• Billing: Setup flexible pay-as-you-go pricing plans with support for prepaid credits, promotions, rewards, and recurring fees. Fully automated invoicing and integration with payment systems such as Stripe.
• Real-time Usage and Revenue Explorer: Real-time usage and revenue data at your fingertips available by meter, customer, or dimensions.
• Expose real-time usage and billing data including metered invoices at any point in the billing cycle to your customers with Amberflo Customer Usage and Billing Portal

Track how events impact KPIs

AppFit helps startups and fast-moving companies stay on top of their metrics by integrating Segment data with a Product Journal to track activities that impact metrics.

• Set a focus for what your team is doing right now and stick with it.
• Track everything going on with your business in your Product Journal – changes to Price and Ad Spend, Releases, Outages, and more…
• Hook up Segment and AppFit will automatically pull in your metric data.
• Get weekly reports for your team to check in on progress.

Astrolabe is a Revenue Operations Platform: A no-code AI platform for go-to-market teams. Generate pipelines, prioritize, and grow accounts with data access, predictive models, and streamlined workflows.

• Train ML models effortlessly, uncovering event patterns for actionable insights.
• Build hyper-personalized personas with usage and infographic data.
• Score health for customer success prioritization.
• View account usage patterns and key personas comprehensively.
• Automate your process using our Playbook engine.
• Integrate with leading B2B tools seamlessly.

Fixing data quality in product analytics

• Avo helps teams find, fix, and prevent data quality issues, so they can start their journey to better data.
• With Avo, teams can ensure they have accurate, reliable data to inform their product releases and help them build great user experiences.
• Avo empowers data professionals to address data quality issues cross-functionally, at the source of data creation.
• The platform facilitates seamless collaboration between data consumers and data producers.
• The result is a thriving data culture, where everyone in the organization is equipped to make better decisions.

Blend gives your revenue team the actionable insights they need to make data driven decisions. No coding required.

• Maximize your productivity and streamline your workflow with Blend. Our AI-powered engine provides revenue teams with actionable insights, giving you complete focus on what matters most. Optimize your daily processes and achieve maximum efficiency, allowing you to reach your goals faster. Say goodbye to wasted time and hello to higher growth and sales efficiencies. Start optimizing your team’s performance.
• Unlock your revenue team’s full potential. Blend provides you with actionable insights into your leads’ product usage, enabling you to leverage data into your sales process and generate better results. Shorten sales cycles, increase productivity, and gain full transparency into your revenue team’s performance.
• Gain a competitive edge. Make informed decisions with Blend. Blend empowers your revenue teams and helps to identify the most valuable product interactions, providing you with a comprehensive understanding of how your leads are using the product. Leverage data into your sales process, optimize your sales strategy, and drive revenue growth like never before.
• Gain a complete 360 perspective on your customers’ interactions with your product and unlock the power to create tailored sales journeys for each account. Elevate your revenue game with Blend’s unparalleled insights and achieve unmatched sales efficiency.

Build products that users love, faster.

• With an easy to install SDK, you can start generating insights within minutes.
• Event-based triggers and cohorts architecture ensures you ask the right users at the right time.
• Auto-summarization of textual insights means you can consume survey data instantly.
• Monitoring and analyzing capabilities over the entire user feedback repository makes data accessible to everyone in the team.
• Experience guardrails creatively ensure that your users love answering surveys.
• A library of well-researched survey templates tailored specifically for product-first companies to quickly ask your users questions.

CRM as it should be. Get actionable insights throughout your customer lifecycle. We unify your customer and user data to give you a single view of where their interactions come from.

• Go beyond lead scoring so you can reach the right accounts at the right time with the right message. With our templates, you’ll be up and running within minutes.
• Deliver personalized experiences across touchpoints throughout your customers’ lifecycle. Move away from transactional sales and towards relationships where everyone works together to make the customer successful, no matter their job title.
• Tailor your workflows to get your pipeline with kanban view, tasks, email templates, calendar integrations, meeting notes, and much more!
• Breyta can be integrated with HubSpot and Salesforce and work alongside it. We’ll still help you with scoring and prioritization of your accounts.

Unlocking feature value with product analytics & qualitative feedback – all in one place.

• Consistently evaluate features: Use the built-in STARS framework for a structured, data-driven approach to feature evaluation.
• Segment-specific insights: Easily compare engagement across customer segments and audit impact over time.
• Qualitative feedback integration: Gather qualitative feedback right from within Bucket and enrich your quantitative engagement metrics.
• Audit matrix: Compare key feature usage, adoption rates, and more to ensure feature relevancy over time.
• Real-time slack reporting: Receive automated feature reports directly in Slack.
• Tailored for B2B SaaS: Designed with the specific needs of B2B SaaS product teams in mind, from Product Managers to CPOs and Engineering teams.

Digital Experience

• Captures customer interactions with your website or web app and makes them available via search and session replay, so you can watch sessions
• Helps you understand how key segments of customers experience your product
• Logs JavaScript errors and performance data so you can debug errors and page speed issues
• Detects customer frustration such as Rage Clicks and shows Engagement Heatmaps of interactions across page types
• Sends session links and notes to workflow apps like Slack, Trello, or Jira, and integrates with help desks and A/B testing tools

Continuous user feedback for product teams

• Powerful user research tool that helps product managers, UX designers and UX researchers to continuously collect feedback from actual users across the product development cycle.
• Used to collect high quality user feedback in pre-launch and post-launch stages.
• Provides the unified capability to collect early stage design feedback in the Figma prototpe stage as well as the ability to collect contextual in-product feedback from users in the product.
• Supports tracking of events and user attributes to collect contextual feedback from specific user segments.
• Offers external participant panels so that customers can share unmoderated studies to a targeted group of personas.

GTM Automation for the next generation of PLG companies

• Define, track, and manage user behaviors based on product analytics, payments data, and data from a data warehouse.
• Watch users transition between segments and pricing tiers.
• Better visibility over different user segments, and effortlessly track your user conversion, retention, and engagement.
• Connect to your preferred tools effortlessly.
• Segment users once, push anywhere, breaking traditional clutter

Smart alerting for GTM teams

• Views: Discover top users and accounts, enriched with insightful data grouped by ideal customer profiles.
• Signals: Stay updated with real-time user activity notifications via email and Slack that drive action.
• Playbook Automation System: Centralize the next best actions for your team to build a repeatable system.
• Automation: Eliminate manual inputs and synchronize data across Go-To-Market tools instantly.

Drive product-led growth

• Run PLG experiments and optimise conversions.
• Get alerted the moment customers need attention.
• Take actions in the tools you’re already using.
• Capture all your customer data, from your entire tech stack, in one central place.
• Uncover how healthy each individual customer is at each stage of its lifecycle.
• Discover what makes your customers engage, or churn.
• Features 360 customer view, journey progress status, advanced scoring, product-led growth signals, and playbook engagement actions.

Launch and scale your API business with usage-based billing and analytics tools that work with no code

• Custom Metrics – Create metrics that are important to your business and track API consumption without writing any code.
• Flexible Pricing Models – Define plans with flat, tiered, or usage-based pricing. Include discounts, subscription fees, minimum commitments, pilots, or free trials.
• Automatic Invoicing – Send invoices, charge customers, and recognize revenue automatically.
• User-facing Dashboards – Embed Kable dashboards in your developer portal to give customers visibility into their data.
• Threshold Alerts – Notify customers when they approach usage limits or plan quotas.
• Price Experimentation – No more spreadsheets; easily test price changes and coordinate billing changes and contract renewals.