Hundreds of Integrations Feeding a Unified Customer Profile

Behavioral email and analytics platform

• Pulls cross-platform behavior reports so marketers can analyze key audience growth segments
• Supports automated or manual targeted emails based on completed custom actions, unique events, or funnels
• Integrates with third-party platforms like Woo Commerce and Live Chat to support cross-stream analysis with a few clicks
• Provides an overview of custom populations, population change and growth, so marketers can analyze populations from customers who have completed actions or events
• Automates and sends customer data reports, so marketers can review key metrics on active and churned populations

Cross-channel user analytics

Mixpanel (Actions) provides the following benefits over the classic Mixpanel destination:

• Simpler setup: Mixpanel (Actions) has a streamlined default setup process making it easier to get started in a way that “just works”.
• More control: Actions-based destinations enable you to define the mapping between the data Segment receives from your source, and the data Segment sends to the destination.
• Additional default property mappings: More default mappings from the Segment context like app name, app namespace, device type, and more.
• Improved Groups support: Implementation of Segment Groups with Mixpanel Group Analytics is easier. If you’re already using Segment Groups, no code changes are required.

MoEngage is an insights-led Customer Engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create omnichannel experiences that consumers love.

• Automates push notifications triggered by custom actions like items added to cart, flight booked, or product viewed.
• Automates email campaigns to support onboarding, customer activation, cross-selling, or to bring back uninstalled users.
• Uses “in-app NATIV” to design and deliver personalized native messages to customers.
• Integrates with Google Analytics and Flurry to track user behavior based on defined constraints like installed users who haven’t logged in.

Create beautiful, interactive product demos to excite and engage prospects

• Build interactive demos of your web app without code
• Empower your prospects to be informed earlier in the funnel
• Analytics to help you understand how prospects interact with your product

Zero-ETL data integration platform

• Peaka integrates 300+ relational and NoSQL databases, SaaS tools, and APIs in seconds.
• Enables real-time, cross-sourced querying without copying/syncing data.
• Generates interactive dashboards and reports.
• Provides a comprehensive Customer 360° view.

Pendo improves the apps you build, buy, and sell so you can deliver better customer and employee experiences.

• Product analytics – Analyze user journeys across web and mobile applications. Retroactive analytics track user behavior immediately, no engineering effort required.
• Sentiment analytics – Capture how users think and feel with contextual, personalized in-app polls, surveys, and NPS. Identify areas of improvement to focus on the highest-value features.
• In-app guidance – Deliver contextual communication to web and mobile users. Drive awareness and action with personalized, no-code guidance based on analytics.
• User feedback – Centralize and prioritize product feedback in a single location. Analyze & report on feedback based on revenue, product usage, segment & more.
• Pendo for mobile – Connect your web and mobile experiences to understand and optimize the cross-device journey, and deliver consistent experiences.
• Product Engagement Score – PES is a single metric that communicates overall product performance over, creating a common language for product results. Drill in to discover opportunities for improvement.

The Behavioral AI that finds sales pipeline in your self-serve funnel

• Behavioral Scoring: Ensemble of gradient boosted decision trees trained on (1) Intent – Product usage data, and (2) Eligibility – Demographic signals
• Auto-stitch siloed data: Make Amplitude, Snowflake, Salesforce, Hubspot, ZoomInfo (+20 other tools) talk to each other
• Sales pipeline: Identify sales opportunities primed for conversion, upsell, cross-sell, enterprise pricing and churn.
• Advanced Segmentation: Create audiences along frequency and recency of product usage, CRM, and third-party enrichment data
• Business Hierarchy: Users, Workspaces, Accounts, and Organizations. Got more? We handle them all
• Zero-lift implementation: Go-live in a week, no engineering effort involved

The Most Powerful Product analytics

• Get Insight into user journey, understanding customer behavior, discovering your aha-moment and more. All in one place.
• Know what’s working and what’s not with your product and what to do next.
• Explore behavioral data across any chart, persona, or audience. This makes it possible to answer the questions you never thought to ask.
• All Stormly’s data operations are based in Europe. For maximum data protection.

Activate more users, increase feature adoption, and drive expansion revenue.

• Create highly personalized product experiences that increase engagement across the user journey.
• Understand user behavior across the product journey with powerful custom reports, and answer every product question.
• Get the qualitative and quantitative feedback you need for product growth in-app.

Mobile attribution platform

• Automates mobile user acquisition and retargeting attribution via its 7,000+ integrated partners or via advertisers’ owned media
• Attributes clicks and impressions using Probabilistic modeling or deterministic methods
• Collects omnichannel analytics so teams can compare the performance of media sources, campaigns, and even single ads with KPIs like installs, conversion rates, lifetime value, cost-per-install, ARPU, ROI, and ROAS
• Provides advertisers with advanced tools for deep linking users, anti-fraud, user-segmentation for retargeting, uninstall attribution, and more

Mobile marketing and attribution

• Supports cross-channel branded and tagged links so marketers can tie data to links, categorize features, campaigns, and tags, and send out via Facebook, email, or SMS to encourage actions like shares, signups, or deals
• Enables full funnel measurements so marketers can analyze cross-channel conversions based on stage, tag, campaign or feature to discover clicks, installs, re-opens, or purchases
• Sends in-app content to users with deferred deep links, contextual deep links, URL schemes, Android links, Apple iOS universal links, and Facebook app links and monitors for accuracy

Join the data revolution!

Identity Resolution, purpose built for Segment. We turn the anonymous to known with the largest accessible, fully populated, compliant identity graph. This will transform how you think about your GTM efforts. Finally, create the data backbone that will enable you to achieve your revenue goals. Use cases include:

• light up the “Dark Funnel”
• attribution prior to the classic conversions to accurately assess buyer & accounts validation of
  • spend
  • tactics
  • channels
  • journey stage

  • MQL/MQA
  • media planning against your total addressable market (TAM)
  • activate and onboard dynamic 1st party audiences for omnichannel outreach

Personalizing messaging across email, website, live chat, and more with resolution data!

Mobile analytics and attribution

• Analyze all the activity on your App. From the install to any In-App event that you are measuring.
• Use the EMMA powerful analytics tool to send In-App communications and Push Notifications based on user’s activity.
• Create customized funnels with each of interest flows to see the final conversion and impact the users with Push Notifications and/or In-App communications to achieve your goals.
• Analyze your campaign’s traffic by sources to know which campaign is bringing you more quality traffic.

Conversion tracking and fraud monitoring

• Tracks omnichannel signups and sales based on the source, campaign, medium, content, landing page, or keyword used to sign up or purchase a product
• Automates user profile creation to track customer location, repeat visits, conversions, and lifetime value and identifies high-performing customers
• Blocks click fraud by monitoring IP addresses, ads clicked, referring URLs, and landing pages for suspicious activity, and creating detailed fraud reports so teams can receive fraud alerts in real time

The #1 Upsell Machine. Turn your Sales operations into an Upsell & Cross-Sell Machine, fueled with Product data.

• Scores all your prospects using machine learning and product data
• Aggregates in-app behavior and identifies users most likely to upsell, so teams can optimize sales and target upsells
• Automates lead scoring according to your company’s customer profile information, sales, marketing and product interactions
• Give Sales and Customer Success teams access to users’ in-app behavior to help them better personalize their approach

Advanced Affiliate Marketing Made Simple

• Track digital sales, and watch clicks and conversions from your affiliates’ and influencers’ promotions in real-time. Use our pre-built apps to setup and integrate in minutes.
• Build better relationships by offering affiliates unique commission structure and dashboards with real-time sales and commission data to keep your network in the loop and close to your brand.
• Automate commissions, including support for variable commission rates based on SKU, sales, and conversions to make management quick and easy for complex networks.

Retina provides accurate customer-level lifetime value metrics at or before the first transaction.

• Early: Customer Lifetime Value is calculated at or before a customer’s first purchase.
• Accurate: Proprietary lifetime value algorithms produce scores that are 2.28x more accurate (or more) than top competitors at full maturity.
• Quick: Without a model training phase, Retina can deliver scores in less than 24 hours.
• Versatile: Easily integrate with any customer-level report or analysis, and measure customer health across any company initiative. For specific use cases, check out https://retina.ai/product/.

SaaSquatch is a loyalty, referral and rewards platform helping companies reward their brand advocates, build loyal communities, and accelerate revenue growth.

• Leverage multi-program reward campaigns with flexible triggers to activate them based on the audience
• Use the out of the box designs and custom templates to design your own reward and loyalty program that attracts users
• Set up a complete, end-user rewards portal and configure it for different audience segments
• Customize your widgets and emails and build engaging web and native app experiences
• Leverage analytics to determine your best channels, members, and geographic locations and trial with different types of rewards

Segment makes it easy to set up TrafficGuard.

TrafficGuard detects, mitigates, and reports on ad fraud before it hits digital advertising budgets. Three formidable layers of protection block both general invalid traffic and sophisticated invalid traffic to ensure that digital advertising results in legitimate advertising engagement.

App marketing cloud

• Tracks all user acquisition and events including installs, longterm value, and in-app purchase from ad networks, web apps, or third-party platforms like HootSuite so marketers can test ad campaigns and split-test new options
• Displays conversion rate, engagement, and LTV across every channel, so marketers can track campaigns from anywhere
• Enables custom, traceable onboarding deeplinks so marketers can connect app users with ecommerce store using a branded URL
• Supports drop-in referral reward program so teams can automate code-free campaigns with a few clicks
• Supports custom landing page designs so marketers can send targeted landers to specific audience segments

Mabl is the leading intelligent test automation platform built for CI/CD

• Mabl is the leading intelligent test automation platform built for CI/CD. It’s the only SaaS tool that integrates automated end-to-end testing into the entire development lifecycle.
• Create end-to-end tests in minutes – no scripting needed. Auto-healing evolves your tests along with your changing UI.
• Native SaaS platform that runs tests across all major browsers – in parallel, in the cloud.
• Segment and mabl together allow you to focus your testing coverage to areas of your app that impact your users most.

Integrated data analytics

• Integrates with Google Analytics and AdWords so marketers can measure ad ROI
• Enables 65+ connectors so teams can integrate data sources like Excel, Dropbox, OneDrive, Box, and more
• Turns data into metrics by allowing teams to create “joins” and blend queries without requiring SQL
• Supports email alerts for continual monitoring

Engagement scoring

• Creates custom engagement scores to better understand user activation
• Tracks overall product engagement over time to show what features drive engagement
• Ranks users and accounts on engagement to support customer success and account-based marketing efforts
• Automatically develops segments based on engagement levels and enables custom segmentation based on any activity or demographic trait
• Pushes scores and segments to other customer-facing tools to take action and improve conversion

Audience insight and ad management

• Combines real-time view of user behavior with programmatic prospecting and targeting tool so businesses can make data-based marketing decisions
• “Quantcast Measure” pulls geographic data, shopping interests, occupation, income level, and political affiliations of audiences across platforms
• Supports audience targeting based on custom filters like location, category, lifestyle data, and offline behaviors
• Monitors cross-device campaign performance using impression delivery and campaign goals

Multi-touch attribution

• Custom multi-touch attribution models based off your data
• Attribution for both digital and “non-UTM” channels (e.g., TV, radio, direct mail)
• Single source of truth for KPIs, including LTV
• Entire customer browsing paths, cross-device

ProfitWell provides subscription financial metrics that are 100% accurate and absolutely free.

• The leading solution for reducing subscription churn
• Target delinquent credit card churn, and integrate seamlessly within your product
• Works great for SaaS, subscription e-commerce, and subscription media products
• Track customer engagement data to uncover and intervene at-risk users who are likely to churn
• Understand customer engagement across plans and drive upsells

Cross-channel behavioral data analytics

• Uses machine learning to identify and track offline, mobile, and web customer behavior, allowing marketers to follow omni-channel interactions
• Pools consumer and marketing data so marketers can analyze customer interaction across Facebook, Google Plus, Twitter, LinkedIn, mobile, point-of-sale, CRM, inventory, helpdesk apps, and call center systems
• Pinpoints customer groups using demographics and contextual attributes
• Allows marketers to use historical data to communicate with audience segments based on preferred communication methods, timing, and offers
• Identifies cross-selling opportunities and notifies marketers of retargeting opportunities

Open-source web analytics

• Analyzes keywords, user data, real-time visitors, browser and referrer information, and creates exportable web analytics data
• Tracks Ecommerce analytics like items purchased, items added to cart, product and page views, activity log, and popularity metrics
• Measures impressions and CTR on image banners, text banners, and on-page elements
• Provides real-time reports based on Key Performance Indicator (KPI) changes

Web analytics

• Provides performance data on native ads, content marketing, or branded content by tracking campaigns using UTM codes
• Tracks engaged time, visitors, device views, and social and search referrals, so marketers can list, sort, and analyze data
• Provides real-time and historical video metrics, including plays and minutes watched
• Automatically imports and enriches data with attributes like device type and geographic region

Accelerate growth and dramatically increase revenue through email, SMS, push and identity resolution.

• Capture and unify customer data at every touchpoint to provide a foundation for next-level automation and personalization.
• Orchestrate the customer journey across Email, SMS/MMS, Web, and Push from a single, integrated marketing platform.
• Deliver 1:1 personalized interactions with behavioral triggers, cross-channel segmentation, recommendations and predictive modeling.
• Turbocharge growth & conversions with identity resolution.
• Drive increased customer engagement and revenue results.

Cloud-based monitoring

• Provides 24/7 monitoring and live dashboards for AWS, Heroku, Collectd, or AppHarbor
• Tracks differences between current and historical data and supports mathematical transformations, so times series can become custom metrics
• Supports plottable events on paid accounts, so users can mark events and annotate with links and descriptions for clearer monitoring
• Enables custom metrics correlations on paid accounts, so users can compare and overlay events
• Automates alerts on stopped or paused data and notifies third-party services, so developers can send in-app notifications

Embeddable real-time analytics

• Collects event data from websites, apps, backend servers, smartphones, and third-party systems like Stripe, Heroku, and SendGrid
• Personalizes customer experience by supporting custom product listings based on location, device, and environmental information
• Supports a charting library and customizable APIs, allowing developers to build native, custom analytics tools
• Integrates with third-party platforms to pull customer “health” data based on custom key behavior metrics
• Provides role-based data access so developers can share analytics with admins or customers

Behavioral analytics platform

• Follows multi-path customer journey across touchpoints, so businesses can track how customers interact with a physical location, product, or website, even after they have left the page
• Identifies behavior and value “cohorts,” so businesses can see patterns and changes in behavior
• Measures adoption and usage of products for faster iterations and improvements
• Identifies customer segments for highly targeted campaigns or outreach
• Intuitive query builder allows users to easily ask questions about their data and gain actionable insights
• Pinpoints the most valuable acquisition channels
• Proactively isolates and target users at risk of churn
• Builds at-a-glance dashboards to share with teams and executives

Customer messaging platform and web analytics

• Award-winning customer messaging platform for subscription businesses.
• Advanced customer engagement: Industry-leading user analytics and advanced behavioral segmentation that enables effortless, personal multi-channel messaging to improve customer activation, retention and revenue.
• Simple, privacy-focused real-time web analytics: Simple, no set up required dashboards that allow marketers to improve website performance by quickly analyzing key metrics like on-page time, engaged time, scroll depth, bounce rate, session rate, and current pages in session.
• Intelligent live chat software and team inbox: Improve website conversion with automated on-site prompts and close leads faster through conversational marketing and the shared team inbox.

Long-tail keyword generator

• Generates long-tail keyword ideas based on custom keyword phrases like “marketing firm,” “editing service,” or “design studio”
• Analyzes web traffic and outlines “suggested hot keywords” to use to improve web traffic
• Supports to-do list so teams can add long-tail keywords to “keyword portfolio” for at-a-glance access
• Enables “SEO checker” tool to search for on-page SEO issues and suggests best practices to implement for higher Google rankings

Digital marketing analytics

• Builds customer profiles based on customer activity, so your teams can build and track unique customer segments and optimize engagement
• Supports campaign personalization, allowing marketers to trigger custom campaigns to segmented audiences at specific times
• Pop-up, email capture, HTML bar, and notification widgets provide in-app messaging to targeted customers
• Integrates with Ecommerce stores to track abandoned carts and trigger custom communication

Data prediction platform

• Apply advanced Machine Learning algorithms to your data in minutes, and anticipate audience behavior with high accuracy
• Easily predict the likelihood to convert, engage, and churn. Also create sales/demand inventory forecasting models, predict audience interests, and more
• Enables the user to create predictive audiences and clusters, with our simple to use predictive cluster builder
• Synchronize your predictive data to any Segment destination and use it in marketing/advertising platforms, personalization engines, mobile, analytics, CRM, etc.

Automate your marketing to drive sales.

• See the customer journey through your website or application to understand how your customers interact with your product.
• Create customer lists based on who they are, where they are, and what they do (or didn’t do) to send targeted messages at the right time.
• Send automated communications to customer segments at key moments to drive sales, increase engagement, and gather feedback.

Segment makes it easy to set up Cruncher.

Mobile and web analytics

• Provides real-time dashboard so marketers can track user profiles, engagement, funnels, notifications, and segmentations
• Sends targeted video and images notifications to custom iOS and Android users and supports deep links, batch messaging, and scheduling so marketers can automate push notifications
• Tracks campaigns by assigning a unique campaign URL to track clicks, installs, downloads, and revenue
• Supports gaming analytics by tracking profiles, acquisition, assigning unique attributes, and examining analytics, LTV, drop off rate, and crash reports

Cross-platform ad analytics

• Pulls reports from 250+ networks so advertisers can analyze cross-platform data, see how many viewers an ad campaign reached, and pinpoint new audiences to target
• Measures reach, engagement, and audience overlap across TV and digital media ads
• Provides daily reporting features on real-time insights across display, video, and mobile devices
• Creates reports on ad engagement and performance within segments based on demographics and behavioral characteristics

CRM and sales automation

• A modern CRM with built-in sales communication tools for email, phone, SMS, and meetings.
• Automate the sales process by enrolling leads and contacts into sequences.
• Track the entire sales process and performance with powerful activity and funnel reporting.

CleverTap is a customer engagement and retention platform that provides the functionality to integrate app analytics and marketing. The platform helps customers increase user engagement in three ways:

• Tracks actions users are taking and analyzes how people use the product.
• Segment users based on their actions and run targeted campaigns to these segments.
• Analyze each campaign to understand its effect on user engagement and business metrics.

Manage all of your customers in one place

• Get a complete view of your customers across all the 3rd party tools you use. You instantly get full customer context so that you can intelligently take action.
• Search across all your customers with Calixa’s flexible and easy-to-use universal search. You no longer need to learn SQL or ask an engineer.
• Take action from one place. Refund a payment, add a feature flag, disable an account, edit a user, and more. No more jumping between tools

Session replay for engineering teams

• Captures everything users do on your website so you can replay their sessions (even live) and never miss out on bugs
• Automatically labels key events such as clicks or inputs so you can search sessions using simple keywords
• Identifies performance bottlenecks, user frustrations and negative user feedback
• Logs console errors, tracks speed metrics and integrates with logging tools (such as Sentry) so you can reproduce bugs and improve performance
• Helps automate your tests and makes it easy to run them in the cloud for CI/CD

ELT customer and product data from different sales, marketing, financial tools into your data warehouse.

• Reduces your data integration workload from tools like Salesforce, Pardot, NetSuite to zero.
• Get analytics-ready data flowing into your Amazon Redshift, Google BigQuery, Microsoft SQL Server, PostgreSQL or Snowflake data warehouse with powerful ELT that enables unlimited access to all of your data, anytime.
• Begin working with your data right away as Blendo infers the data source’s schema and creates the necessary tables in your data warehouse for you.

CRM to grow your business

• Pipedrive is the first CRM designed by salespeople, for salespeople.
• When using Pipedrive with Segment, manual export and upload of data to Pipedrive are not required.
• Customer data stays up to date in real-time across all enabled integrations.
• Every tool used to interact with leads and customers integrates with Pipedrive.
• This integration ensures a clear and comprehensive picture of lead and customer interactions.¡